Case Studies

Streamlined the PBS web and app experience to improve discovery and station connection—contributing to a 27% stream increase and 4.9 star app rating

Directed UX and brand improvements that simplified donation and activation—helping PBS reach an 11-point rise in satisfaction and $19M+ in donations

Created a mobile-friendly brand and site to help parents support kids’ learning and growth through the PBS KIDS ecosystem

Designed tools integrating Ken Burns’ films into PBS LearningMedia—supporting a 30% rise in teacher adoption and richer classroom engagement

Celebrated 50 years with an interactive campaign—part of a launch that nearly doubled pageviews and time on site

Reimagined annual reports and campaigns for digital—helping NWF expand reach and engagement across audiences

Redesigned the education platform and backend for easier discovery—supporting a 40% traffic lift and 1M+ monthly users